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in Just 5 Steps

Release Date: October 7

The D.R.I.V.E. Sales System

The D.R.I.V.E. Sales System™ flips the script. This five-step blueprint dives deep into your customer’s buying language, earns their trust fast, and closes deals with power and precision.

Whether you’re pitching across the table or across the world, this system gives you the edge.

What You Get:

All it takes is 195 pages to give you the blueprint you've been missing— five simple steps that help you build trust, eliminate objections, and close with confidence.

S — Start with Their D.R.I.V.E.
A — Assess Their Needs
L — Leverage Your Solution
E — Eliminate Their Concerns
S — Sell Them Their D.R.I.V.E. Solution

BOB SNYDER

Co-Author

BOB SNYDER is an accomplished business owner and sales expert with more than 40 years of experience. Throughout his career, he has founded and grown multiple companies, collectively generating hundreds of millions of dollars in revenue. As a sought-after speaker, Mr. Snyder has shared his dynamic, results-driven insights across five continents, guiding audiences to master sales, influence, and sustainable business growth.

WOODY WOODWARD

Co-Author

WOODY WOODWARD is a globally recognized sales expert, researcher, and speaker who has traveled the world to share his groundbreaking insights. As the creator of the D.R.I.V.E. Sales System™ and the author of 44 books—published in 13 languages—he has coached sales professionals from 37 countries, equip-ping them with innovative strategies to thrive in any market. His cutting-edge techniques have been featured by ABC, CBS, NBC, FOX, and Forbes.

What Our Readers Say

This Book Is A GAMECHANGER! Unlike anything I've come across before, this book contains keys that will not only help you sell more of your product, service, or opportunity - but it will also increase your communication skills, relationship quality, and overall improve your life in all categories.

John Stankiewicz

Decades of Experience In a Brilliant Framework! I bought the first run of the book as soon as it was available. I have now read it multiple times. It is simple, filled with deliberate and intelligent examples. Exemplary ideas that create an actionable framework to improve your sales.

Brigham Blackham

Hands Down The Best Sales Book I Have Read. I was able to use this to understand the person and what motivates them to take action so I can better communicate in THEIR language. I help them reach their goals and buy faster, which has helped me make more money and be recognized as a leader.

R Saling

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Where it All Started:

When Woody Woodward first shared his life’s work, a customer engagement and influencing system we know today as DRIVE, with Bob Snyder, Bob challenged Woody to prove its validity with a small test group.

In 90 days the group increased sales 147%! Once the results were proven with a small test group, Bob shared DRIVE with his team of over 3,000 salespeople and their minds were blown

Over the last decade, Bob and Woody have collaborated, challenged, deliberated and expanded the DRIVE system into the life-changing program it is today.

Discover Your D.R.I.V.E.

Most people speak just one of the five buying languages. This limits their reach to 20% of their audience.

Each buying language (also known as DRIVE) has specific strengths, weaknesses and motivations. Learning more about your DRIVE and the DRIVE of your potential customer unlocks the potential to reach each individual in a way that is meaningful to them.

Visit DiscoverYourDRIVE.com and take a FREE brief assessment to find out which language you speak.

What You Get:

A customized two-page DRIVE Summary packed with information about your specific DRIVE.

Director
Relator
Intellectual
Validator
Executive

Why Do Some Pitches Spark Billion-Dollar Deals, While Others Vanish Into Regret?

It’s not about luck. It’s not about timing. It’s about speaking the right buying language.

The DRIVE Sales System™ reveals the real reason deals are won or lost: most people pitch through their own lens, not the buyer’s. The result? Missed cues. Missed trust. Missed opportunity.

Just look at what happens when the language is off—or exactly right:

Airbnb

The founders of Airbnb offered 10%of their company for $150,000. Seven investors said no. Why? The vision wasn’t spoken in their language.

Nike

Nike had Steph Curry in the room... and lost him. They botched the pitch. Under Armour didn’t.

Stanley

Stanley was a 110-year-old thermos brand... until it went viral. The product didn’t change—what it represented did.

Apple

Steve Jobs offered his first boss, Nolan Bushnell, one-third of Apple for $50,000. He passed. That stake would be worth over $1 trillion today.

The world is full of brilliant offers that failed—not because they were wrong, but because they didn’t resonate.

The DRIVE Sales System™ gives you the blueprint to fix that—through five simple steps that help you build trust, eliminate objections, and close with confidence.

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CLOSE MORE SALES

Learn how understanding a potential customer’s Primary & Secondary DRIVE allows you to sell to the Primary DRIVE and logically close the sale with their Secondary DRIVE.

EXECUTIVE DRIVE

What are the unique strengths of the Executive DRIVE? Every DRIVE has its own superpower, individuals contributing and making a difference in a big way.

INTERNAL VS. EXTERNAL

No one DRIVE is better than any other, so what determines the value a person contributes? It depends on how much they rely on external vs. internal validation.

BUILDING A TEAM

The strongest teams are made up of people with a variety of DRIVEs, skills, and motivations. Every player has different strengths that enhance collaboration.